Learn how to create content buyers trust and AI surfaces

A fantasy reader at heart and rookie aerialist, I've spent the last 9+ years helping 77-ish SaaS companies like Close, Recruitee & Vimeo create content that helps buyers understand their product and choose them confidently.

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Along the way:
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• I've been featured in Adweek and Fast Company
• Named one of Semrush's Top 100 Content Marketers
• And this newsletter has been recognized by Forbes as one of the must-read marketing newsletters

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How to earn trust first, pitch your product second.
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In my weekly emails I:
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• Break down real examples of product-led content that drives conversions
• Share what's actually working to earn visibility in ChatGPT, AI Overviews, and other LLMs
• Give you the templates to scale content production without sacrificing quality the quality
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Folks from Vimeo, Help Scout, Wise, and Airmeet read this newsletter — so you'll be in good company 🤓

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